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Long-Time Consultant Named Director of 24-7 Pregnancy Helpline

COLUMBUS, Ohio, Feb. 20, 2017 /Christian Newswire/ — The first and only fully-staffed 24-7 pregnancy helpline in the U.S., Option Line, has named long-time consultant Nafisa Shamsher as its new director, with former director Bri Laycock receiving a promotion to head Heartbeat International’s new Ministry Solutions department. The change was effective Feb. 1.
Shamsher takes Option Line’s reins on the heels of the second-busiest month in the helpline’s history, where consultants–including Shamsher–answered 16,999 calls and over 5,700 chats as part of 23,660 total contacts. The number was just short of a record month in 2008, where Option Line consultants answered 24,000 contacts.
Started as joint venture with Care Net in 2003, Option Line became the sole project of Heartbeat International in 2012 and celebrated its 2.6 millionth direct contact in early February. Since joining Option Line as a consultant in 2006, Shamsher has personally answered over 237,000 contacts.
“To say it would be impossible to find a person more qualified to lead Option Line would be a vast understatement,” Heartbeat International president Jor-El Godsey said. “Nafisa’s experience and heart for this life-affirming mission made her the obvious choice for her new role, and we couldn’t be more confident going forward into our next season of life-affirming work.”
Laycock was hired on shortly after Option Line began in 2003, and was named to the top leadership position in 2012. In her new role, Laycock now oversees Option Line, as well as Heartbeat International’s website and local search arm, Extend Web Services.
A certified expert in Google advertising, Laycock has trained pregnancy help leaders on five continents, including in Italy, where Heartbeat International’s joint affiliation partner, Movimento per la Vita, operates a 24-7 contact center–“SOS Vita”–similar to Option Line.
One of six key goals of Heartbeat International’s founders, the 24-7 helpline answers an average of 650 contacts per day and up to 250,000 each year. Serving a network of 2,100 pregnancy locations in the U.S. and Canada, Option Line serves as a vital connection point between callers and nearby help. Option Line staff can directly schedule appointments for callers at 600 locations throughout North America.
“The very best alternative to abortion is another person,” Godsey said. “Every caller who connects with Option Line is talking with a real person in real time, and we’re able to direct many of these to help near them.”
About Heartbeat International
Heartbeat International is the first network of pro-life pregnancy help organizations founded in the U.S. (1971), and the largest network in the world. With 2,100 affiliated pregnancy help locations–including pregnancy help medical clinics (with ultrasound), resource centers, maternity homes, and adoption agencies–Heartbeat serves on all six inhabited continents to provide alternatives to abortion. For more information, see  

Vision for Life and Heroic Media Launch Multi-Media Pro-Life Campaign in Pittsburgh

English: A panorama of Pittsburgh, Pennsylvani...

English: A panorama of Pittsburgh, Pennsylvania from Washington Heights. 8 stitched images. Original is 15000×4000 (Photo credit: Wikipedia)

One Life Saved Prior to Official Campaign.

PITTSBURGH, Penn., June 14, 2012 /Christian Newswire/ — This week Vision for Life — Pittsburgh, in partnership with national pro-life media specialists Heroic Media, launches a campaign aimed to help African-American women facing unplanned pregnancies. One life has already been saved through this campaign as a local woman contacted the online help page last week, visited a local pregnancy center and is receiving ongoing care and assistance for her growing family. The campaign includes advertising on cable channels BET and MTV, the Internet, bus shelters and bus interiors.

While African-Americans represent about 11 percent of Pennsylvania’s population, 42 percent of Pennsylvania abortions are performed on African-American women. In the ad airing on BET, “Ultimatum”, a young black woman tells the viewer that, though her baby’s daddy says, “It’s me or the baby,” there are people ready to help. The ad ends with a phone number and Web address that connect callers to Pittsburgh’s Women’s Choice Network, where they can access free services, including ultrasound, and receive practical support throughout their pregnancy.

Television ads will air locally on BET and MTV over 250 times during June, July and August. Coordinated ads on the Internet, as well as bus shelters and in bus interiors, will be on display through the end of September.

Vision for Life — Pittsburgh, a local Christian 501(c)3 non-profit, ran a six-week, life-saving TV ad campaign in early 2011 which generated 1,300 contacts to a pro-life support call center. Executive Director Chris Humphrey comments, “Many women have said that they regret the abortion they had, oftentimes under pressure; I don’t know any women who say they regret having their baby. Thanks to Pittsburghers’ generosity, hundreds of women will become aware that abortion is not the only choice, and that there are people willing to help through to birth and beyond.”

Heroic Media, an international, faith-based nonprofit organization, uses the power of media to connect women facing unexpected pregnancies with life-affirming resources and build a culture of Life. In 2011, Heroic Media television, Internet and outdoor ads generated over 146,000 responses, connecting women nationwide with life-affirming resources and information.

Marissa Gabrysch, Director of Marketing, Research and Communications for Heroic Media, remarked, “Heroic Media believes that women deserve to learn about hopeful alternatives to abortion and we are thankful for the opportunity to work alongside Vision for Life to reach women in Pittsburgh. One local woman has already responded and received compassionate assistance, and we look forward to seeing many more women served through the course of this campaign.”