With $26.7 Billion in Back-to-School Spending up for Grabs, Christians Empowered with Resource to Guide Purchases toward Faith-compatible Companies
Faith Driven Consumer Releases “2013 Back-to-School Guide” for Faith-friendly Shopping
RALEIGH, N.C., Aug. 14, 2013 /Christian Newswire/ — Eighty-one percent of Faith Driven Consumers will switch brands when they discover that a retailer is incompatible with their worldview, and 64 percent are currently looking for more faith-compatible shopping options. As parents prepare to spend an estimated $26.7 billion this year on K-12 school-related items, Christian consumers have an opportunity to support companies that are relatively more compatible with their deeply held beliefs. To help with these spending decisions, FaithDrivenConsumer.com, a community of Christian consumers seeking to do business with faith-compatible companies, is releasing its exclusive new 2013 Back-to-School Guide for Faith Driven Consumers.
“The 2013 Faith Driven Consumer Back-to-School Guide is a powerful tool for Christian consumers who want to ensure that their hard-earned dollars are entrusted to the right businesses,” said Chris Stone, founder of Faith Driven Consumer. “We rank major retailers according to how compatible their corporate decisions and behavior are with the biblical worldview. As a rapidly emerging and economically powerful market segment that spends $1.75 trillion annually, Faith Driven Consumers are now considering whether the companies they actively shop with welcome them and are inclusive of their values.”
With online reviews of 22 of America’s leading retailers in four product categories, the 2013 guide enables Christians to shop with those companies that welcome and respect them — and are more aligned with their values and worldview. This easy-to-use, downloadable guide is also now available in electronic magazine format and features links to full company profiles with information covering corporate actions on topics important to Christians such as life, marriage, family, wholesome entertainment, corporate responsibility, philanthropy and more.
A subset of the overall Christian market compromised of 46 million people — 15 percent of the U.S. population — Faith Driven Consumers as a group are comparable in size to Hispanics, yet spend 75 percent more annually. Faith Driven Consumers are a significant consumer base that actively seeks to put “faith first” and channel its collective buying power toward companies that welcome them into the rainbow of diversity.
FaithDrivenConsumer.com — the nation’s premier organization empowering Christians to connect their biblical worldview to their wallets through engagement with faith-compatible companies — is an organic, community-driven portal that provides a holistic hub of activity where they can take action on issues that matter to them in the marketplace.
About Faith Driven Consumer
Faith Driven Consumer is a movement connecting Christian consumers with companies that are compatible with a biblical worldview. By connecting and engaging Christian consumers in an organic and action-driven community, Faith Driven Consumer provides an online hub offering resources for making more faith-conscious decisions, encourages companies to meet the unique needs of Faith Driven Consumers, and offers a national voice for this rapidly emerging and under-represented market segment. Visit www.faithdrivenconsumer.com for more information.